How We Work
Structured, sequenced, and built for execution. We work across B2B distribution, institutional placements, and direct-to-consumer channels - for African businesses entering Europe, and European businesses entering Africa.
The corridor works in both directions. Whether you're bringing a product to Europe or entering an African market, the process is the same: understand the market first, structure the trade correctly, then execute. Choose your direction below.
Export Readiness& Market Viability
Before any market entry commitment, we assess whether your business is realistically ready - and whether the European market is right for your product at this moment. We identify gaps early so they can be addressed before they become costly.
Compliance& Trade Structuring
We build the structural foundation your trade needs. From customs compliance and cost structuring to certifications and documentation - everything is set up correctly from the start. No shortcuts, no surprises at the border.
Market EntryStrategy
With compliance in place, we design the entry plan. The right channel, the right buyers, the right pricing framework - and a sequenced roadmap built to be executed, not filed away.
ExecutionSupport
Pradet stays involved through your first orders and beyond - coordinating logistics, managing relationships, and providing the on-the-ground intelligence that only comes from being genuinely present in both markets.
Ongoing Representation
For some clients, the right relationship doesn't end after market entry. Pradet can act as your active in-market representative on a continuous basis - managing buyer relationships, facilitating reorders, and keeping your product front of mind in markets where presence and trust determine outcomes. This is a different kind of engagement: not a project with a start and end date, but an ongoing commercial partnership.
Ongoing representation is structured as a monthly retainer with a commission component tied to facilitated contracts. Scope and terms are defined per client.
Not every client needs all four phases - we scope every engagement around where you actually are.
Not sure where to start?
That's what the first conversation is for. Tell us where you are - we'll tell you what you need.