Built on real experience - not theory.
Pradet was born from a simple observation - made from both sides of the trade corridor.
On the African side, talented producers were struggling to access European markets. On the European side, companies were searching for reliable African suppliers and finding only complexity and friction.
The gap wasn't talent or ambition. It was structure. Compliance frameworks that nobody explained. Import cost structures that tripped up even experienced exporters. Distribution channels that were invisible without the right introductions.
Pradet was built to close that gap - as a trade strategy partner that stays involved from assessment through execution.
"The gap wasn't talent. It was structure."
Built by two partners - on both sides of the corridor.
Carl Flindt Skinnebach
Co-Founder & Partner
Accra, Ghana
Based in Ghana with deep roots across West and Southern Africa. Carl brings on-the-ground market knowledge, buyer relationships, and the commercial instincts that come from operating directly in African markets. He leads market development, partner introductions, and capital structuring.
Karl August Rasmussen
Co-Founder & Partner
Copenhagen, Denmark
Based in Copenhagen, Karl leads operational planning and execution from the European side - coordinating logistics, managing compliance workflows, and ensuring every engagement runs smoothly from strategy through delivery.
Supported by senior advisors across industries.
Our core team is small by design - but we don't work in isolation. Pradet is backed by a network of external advisors who bring decades of experience from SME growth, international corporations, cross-border trade, and regulatory systems.
SME Growth & Scaling
Advisors who've founded, grown, and scaled small businesses into international operations. They understand the real challenges of resource-constrained growth - from first export to sustainable market presence.
International Corporate Strategy
Senior leaders from multinational firms who bring strategic rigour, global market frameworks, and experience operating across borders at scale. Their perspective sharpens every strategy we build.
Cross-Border Trade & Logistics
Specialists who've spent careers moving goods between continents - customs brokerage, freight forwarding, supply chain architecture, and the practical side of international commerce.
Regulatory & Compliance Systems
Experts in the compliance frameworks that govern EU–Africa trade - import regulations, export policy, certifications, and the documentation that makes or breaks a shipment.
These advisors contribute strategic guidance, market intelligence, and specialist expertise - ensuring every engagement benefits from experience that goes far beyond our core team.
Northern Europe to Sub-Saharan Africa
Our primary corridor connects Northern Europe - Denmark, Sweden, Norway, and Finland - with Zambia, Ghana, Zimbabwe, Botswana, Malawi, and the DRC. While the wider EU remains relevant, our initial focus is the Nordics due to network proximity and market familiarity.
Physical goods with export potential
We work with SMEs producing premium agricultural products, natural and specialty consumer goods, artisanal and luxury products, and selected hospitality-related brands. If your product is real and your ambition is serious, we can structure the path.