Pradet \u2014 Africa-Europe Trade Strategy & Consultancy
We help businesses cross the world's most overlooked trade corridor — in both directions.
Two people. One corridor. A clear process.
Pradet is a small, focused firm — built that way intentionally. What we bring is a structured process for market entry, real contacts on both sides of the Africa-Europe corridor, and direct access to the people leading your engagement.
LEARN MORENo clear strategy for reaching buyers or entering new markets
Complex EU and African import rules, costs, and compliance requirements
Lack of distributor networks and market intelligence
Unclear landed costs, thin margins, and missing certifications
Born from experience on both sides of the corridor.
On the African side, talented producers were struggling to access European markets. On the European side, companies were searching for reliable African suppliers and finding only complexity and friction.
The gap wasn't talent or ambition. It was structure. Pradet was built to close that gap — as a trade strategy partner that stays involved from assessment through execution.
EU-Africa trade volume
2024
Trade growth over the last decade
Annual trade finance gap for SMEs
of African jobs from SMEs
The opportunity is massive. The infrastructure to capture it is not. That's where we come in.
A structured trade & execution partner
Export Readiness& Market Viability
We assess whether your product is ready, your pricing works, and what rules apply - before any market entry commitment. In either direction.
Compliance& Trade Structuring
Import compliance, customs classification, rules of origin, cost structuring, certifications, and documentation - built correctly from the start.
Market EntryStrategy
Sales channels, buyer and distributor introductions, Incoterms structuring, cost-to-shelf planning, and a clear go-to-market strategy.
ExecutionSupport
Hands-on support through first orders, shipment documentation, logistics coordination, and ongoing relationship management.
We operate across two continents — with deep roots in each.
Zambia, Ghana, Zimbabwe, Botswana, Malawi, DRC
On-the-ground presence across Sub-Saharan Africa with established buyer and distributor networks.
Denmark, Sweden, Norway, Finland
Danish-registered, with deep ties to the Nordic business community and EU regulatory frameworks.
Our primary corridor connects Northern Europe with Sub-Saharan Africa.